Warning!!!, a short off topic rant begins here. So I’m reading Honda’s PR brochure on the 2009 CB1000R Predator, it mentions all sorts of things like intake air control valves, breathtaking and smoothly linear acceleration etc etc…anyway most of this information goes in one ear and out the other.

Now don’t get me wrong I’m not an idiot, I can read and my reading comprehension is pretty darn good, however. I’m not sure who writes these PR releases but I’m fairly certain they’re some sort of deeply maladjusted public relations schooled robot human who has certainly never seen a motorcycle let alone ridden one in anger.

So my point…well us motorcycle riders are actually fairly cool people. I know it sounds like I’m giving myself the big ups here, but it’s true. Most riders I know are cool people. Yes sometimes there’s the odd nerd but on a whole most riders are in the upper percentile of cool. Herein lies the problem. PR and marketing people are NOT cool. In fact PR and marketing types are the most un-cool people in the known universe. Think about it, think about what they do. Really think about it. They sit around coming up with incredibly annoying one liners and general bullshit about all manner of useless items. One day it’s a tube of toothpaste, the next it’s a 1000cc superbike. You see the problem here? Most of the time they have very limited experience with the said items and couldn’t give a rats ass whether the products are good bad or total garbage. They do this for money. Shocking…I know.